Loblaw’s Power Play: A One-Stop-Shop Media Division for Brands

2 min read

Okay, game-changers in the house! Loblaw’s stepping up the retail game, unveiling their killer new media division. And brands? Listen up! They’re rolling out the red carpet for you.

Introducing: “Advance powered by Loblaw.” This isn’t your average media department. They’re mashing up the best bits from PC Optimum sales, Loblaw Media, their insights & analytics, and consulting to give brands the MVP treatment. Think of it as the fast-pass to crafting killer retail and marketing strategies. The aim? Target shoppers with pinpoint precision.

Alfredo C. M. Tan, the guru behind this division, dropped some truth: “Look, with our massive network of stores, products, and services, we’re the bridge connecting brands and customers.” And this isn’t new; they’ve been beefing up their retail media arsenal for years. But this? This is their slam dunk.

Here’s what Loblaw’s serving up:

  • A loyalty program that’s on fire, boasting 16 million active members. It’s an open invite for brands to bond with customers via special offers and perks.
  • Omnichannel media? Check. They’re covering every consumer touchpoint and have the metrics to prove its impact.
  • Deep dives into retail analytics and insights? Done and done.
  • Ad tech that’ll blow your mind.

But don’t just take my word for it. Colin Mann from General Mills Canada, a decade-long partner with Loblaw, threw in his two cents: “Loblaw’s merging everything – from metrics to loyalty – into one dynamite division. It’s a game-changer. We’re all in and can’t wait to see where this partnership takes us next.”

Bottom line? Loblaw’s not just playing the game; they’re changing it. Brands wanting to make an impact, you’ve got your playbook right here.

SMB Retail

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