How to Dominate This Holiday Shopping Season

2 min read

Brace yourselves, entrepreneurs. If you’re not prepared to navigate the vast e-commerce ocean, you might find yourself lost at sea.

1. Seal the Deal at Checkout

Starting with a curveball – luxury brand Badgley Mischka. Bet you didn’t see that coming, huh? They weren’t playing games when they boosted their conversion rates by 80%. The lesson? Easy checkouts aren’t a luxury; they’re a necessity.

2. Speed is of the Essence

Customers don’t have time to wait. An impressive 85% of online shoppers prioritize delivery times before making a purchase. Slow delivery? You might as well turn your back on potential revenue.

3. Get Personal or Go Home

Did you know that 75% of shoppers are open to splurging if the offer feels tailored to them? Yet, a staggering 45% feel overlooked due to the lack of personalization in their shopping experience. It’s time to get personal.

4. AR Isn’t Sci-Fi; It’s the Present

Nine in ten Americans are on board with Augmented Reality. And they’re not here for clunky downloads. Embrace AR, because it isn’t a fleeting trend – it’s the here and now.

5. Social Media: Beyond the Lens

Your target audience? They’re actively scrolling. With social commerce projected to hit a whopping $2 trillion by 2025, it’s not about watching from the sidelines; you’ve got to be actively engaged.

6. Artificial Intelligence Equals Tangible Profits

Navigating without AI? It’s like venturing out without a compass. Turn to predictive analytics and AI-backed insights to steer your business strategy.

7. The Sale is Just the Start

Bagging a customer isn’t the finale. It’s the intriguing prologue. Keep them hooked post-purchase. Just ask Polywood – they experienced a remarkable 10% uplift in conversions with streamlined checkouts.

8. Loyalty: A Two-Way Street

In a digital landscape shifting away from third-party cookies, direct data reigns supreme. Think loyalty programs are passé? They’re your goldmine for garnering insights and building lasting relationships.

9. Mobile: The Forefront of E-Commerce

A staggering 66% of e-commerce happens on mobile. If you’re not optimizing for this platform, you’re sidelining a major chunk of your audience. Take a cue from Benefit Cosmetics UK – a strategic mobile approach can do wonders.

10. More Than a Seasonal Flair

Look beyond the festive rush. The holiday season is about both instant wins and long-term gains. Temporary discounts may spike sales, but genuine loyalty? That’s your evergreen asset.

To rise in the cutthroat world of e-commerce, agility, intelligence, and constant evolution are non-negotiables.

Brock Murray

Brock Murray is the Co-Founder and COO of seoplus+, a leading digital marketing agency. In his spare time he writes for publications such as Search Engine Journal, SMB Retail and Forbes.

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