Is Natura & Co Putting The Body Shop on the Auction Block?

2 min read

Hey folks, let’s talk shop – The Body Shop, to be precise. Back in 2017, Brazil’s cosmetic bigshot, Natura & Co, snatched up The Body Shop. Fast forward to now, and things are getting… let’s say, interesting. Their board’s seeing a bit of a dip in sales and are thinking, “Hey, maybe it’s time for a change.”

A recent Securities and Exchange Commission filing revealed that these folks might just put The Body Shop up on the market. Now, they’re being a bit tight-lipped, making it clear they won’t chat about any of it unless they really have to spill the beans.

If you’ve been following along, you’d remember The Body Shop’s CEO, David Boynton, hung up his boots back in April after a five-year stint. Now, they’ve got Ian Bickley from Natura’s board warming the CEO’s chair, trying to steer the ship back into profit waters.

Here’s where it pinches: The Body Shop’s numbers aren’t looking too hot. Their latest report showed a 12% drop in net revenue, which shakes out to about $163 million. Ouch.

You might recall that L’Oréal used to own The Body Shop before Natura & Co came into the picture. So, if Natura ends up waving goodbye to The Body Shop this year, it’s like déjà vu. They recently shook hands with L’Oréal again, selling Aesop for a cool $2.5 billion. Quite the dance of buy-sell, huh?

Anyway, let’s watch this space. It’s a reminder that even in the world of retail, nothing’s set in stone.

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